39. regardless if you are black, white, asian, latina at the same stores and price points. Welcome aboard. They didnt understand that there wasnt a strong network of Afro hair stylists across France. Brand. A few years ago, a Nielsen report in the US found that black women spend nearly nine times more than their Caucasian counterparts on hair and beauty . Coronavirus and African creatives industries: Wher. The United Kingdom Hair Care Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. I think hair relaxers will evolve and take on different forms. Word of mouth recommendation is the best marketing practice here, as people are naturally more suspicious or defiant. The average hourly salary for nail technicians in the UK is 8.64, according topayscale(16k - 23k annually, depending on experience). This is potentially the new frontier in black hair care, as filling this market void can make for a very lucrative endeavor. Request for Customization. The smaller brands that took over are more nimble and agile and can thus respond to consumer demand for natural and clean ingredients and market changes quicker, which give them a leg up against bigger brands that used to lead the black beauty industry. I recurrently hear people saying that there are more choices in one country over the next, but thats not really true. Over the last few decades, though, the movement to reclaim natural black hair has re-emerged. ; According to Mintel, younger black women aged 18-34 are more likely to say that they use hair care products. British Caribbean women today are at ease with their bodies and experiment with their looks a lot, they are not afraid to wear colorful wigs etc. The UK hairdressing industry is in the midst of a drive to step up its inclusivity, with brands and salons alike seeking to improve their offering for consumers across all hair textures. 1. I loved Mizani when it first launched, it should have emerged as a brand leader in the market, but they did not know how to properly sell it in France as they marketed it solely as a B2B product for hair stylists. Hmmm. . What are the brands that stand out today and how do they communicate their unique selling points? The future will play out in the mainstream, distribution, digital and educational spheres. 9. 58% of black women aged 1824 say they use edge control products, compared to only 26% of black women of all age groups. I'm Athena, your personal Hair Assistant. 28. In 2022, there was a spike in short hair transformations like shags and wolf cuts. Most of the beauty products that cater to black women are produced in Asia, why is that? They can help in the establishment of Afro hair salons and in return, hairdressers exclusively use or promote their lines. 83% of people working in hairdressing and barbering are female (2019). What are the major differences between the two? The global cosmetics industry is valued at $380.2 billion. (Research and Markets) Dropshipping Statistics. Afterwards, these distributors resell these products to stores. Black styling product spending surpassed $1.4B in 2020. So its all very cultural! Rising awareness related to the benefits of natural hair care products is one of the key factors fueling market growth. 38% of black consumers say theyre open to trying new hairstyles. To improve your experience with us, we use cookies for analytics and personalised advertising. 87% of black women prioritize clean and safe products. With sales of $13.6M, Organic Root Stimulator led the ethnic hair care market in 2014. The market for men's skincare products was worth $12.34 billion in 2021 and is forecasted to grow to $18.92 billion by 2027. Its market share in Western Europe was estimated at 20% in 2019. Another major change lies in communication. 32% of black consumers say they buy their hair products online. A boom that can hopefully be repeated. 19% of black consumers say they have trouble finding hair products that can suit their needs and hairstyling desires. And, Did you know that the majority of US adults do not have straight hair? Finally, theres a lack of hair care education in France: too many hair salons here dont know how to cater to kinky or natural African hair or how to cut it. As of 2019, there are over 700,000 hotels and resorts worldwide. Households of low-income families make up 43.3% of the natural . During the COVID-19 pandemic, black consumers were 2.4 times more likely than the average consumer to purchase hair treatments. 28. Some estimate that the global haircare market size will rise from $69 billion USD in 2016 to $87 billion USD in 2023.This article takes a closer look at the industry and presents some recent hair salon statistics. And in 2020, a teenager was awarded 8,500 pounds (about $11,800) in an out-of-court settlement after being repeatedly sent home from school because of her natural hair. The natural hair movement died out as black people entered corporate workspaces in the 1980s. Ever-popular gel manicures such as Shellac were 9% of all beauty treatments booked post-lockdown. (IBIS World) #3. In 2021, the weave industry was worth $6.6B, up from $5.8B in 2020. Or check out our key takeaways for the most important facts you need to know about the black hair industry in 2021. Growing Demand for Men's Beauty Products. Black women have significantly more positive attitudes toward textured hair than other women, including black women. An assessment of the competitive landscape and market shares for major companies. The market research report includes: Historical data and analysis for the key drivers of this industry. Sometimes brands want to sell to stores directly, but a distributor is able to sell to 3000 stores, whereas a brand only to 200, so theres nothing to gain from direct selling and going against the distributor. In Southeast London, Monique Tomlinson oversees Peckham Palms, an Afro hair and beauty hub. Yes, France is a very hard market to break into. The number of hairdressing and barbering apprenticeships in England continues to fall. In 2021, 93% of the nail technician workforce is female and 7% is male. ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Personal care and beauty, which includes hair care, is a $518B industry in 2021. Black hair care products make up the largest single group of this market. 59% of Black women aged 18-24 are more likely to use deep conditioning treatments vs 37% of the . (Franchise Help) Most of those employees consist of cosmetologists, barbers, and hairdressers, with more than 650,000 employees altogether back in 2014and growing. Madam CJ Walker became the first black female millionaire in the US from sales of her black hair product line. These same brands cant decide to suddenly stop selling at Chteau Rouge or Chteau deau because it will be a huge loss to their distribution. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 70+ Key Hair Weave Industry Statistics & Facts, 100+ Hair Extensions Industry Statistics & Facts in 2023. Highlights. In 2017, the sales value of relaxers in . Permanent waves & texturizers were the second most common service provided by black hair stylists at around 62% of services provided. My 10 year old son doesnt even know what hair relaxers are when he sees old pictures of me with relaxed hair, he doesnt understand and asks why I used to have my hair like that. There were more than46,000 hair and beauty businessesoperating in the UK in 2021, a 3% rise on the previous year. The last bastion of racial segregation lies in beauty products and hair salons. The leading beauty and haircare brand in . At the moment, these hair relaxing brands are still finding success in Africa, but theyve definitely lost their competitive advantage in European and American markets with the boom of the natural hair movement. 70% of black women say they now read hair product ingredient labels to avoid potentially toxic chemicals. Most natural hair care products contain antioxidants containing Vitamin E, which nourish the scalp and promote hair growth. LOral is a conglomerate that was never really interested in the black beauty market in the first place until they created Mizani in 1991. The UK organic beauty industry has recorded 10 years of sales growth, with sales in 2020 standing at 120 million. 1 in 4 black women have difficulty finding products for their hair. In the US, black consumers are 14% of the population but make up a disproportionate percentage of spending on hair and beauty products. Im not going to just sit down and be thankful for the bread crumbs that youve given me, said Ms. Tomlinson. Advanced economies experience somewhat sluggish growth in 2019. Total revenues for the hair extension industry in the United States reach $346 million in 2017. Its no wonder that France is 50 years behind counterparts in terms of Afro hair salons presence when theres limited access to entrepreneurship and lack of hair education and training here. 24. They understood that there was something at stake in the natural hair movement, but they didnt know how to go about it properly as they used the same trite strategies. Unlike LOral, Indian brands like ORS put emphasis on listening to their consumers and adapting their marketing strategies if they have to in the eve of a launch if they spot a mistake. Detailed research and segmentation for the main products and markets. Heres what our research revealed: Its a well-known fact that black consumers punch well above their weight class when it comes to personal care spending. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). 2. Laimar Swarry, whose father owns Piranha Hair Studio in Leeds, England, having his hair styled by Qasim Sajjad at the studio. The industry has been in recovery ever since. TheNHBF reportedthat 60% of people working in hairdressing and barbering in 2020 were self-employed (up from 54% in 2019). Black women are more likely to report spending more money on products for their hair than white women. Brazilian blowouts, press & curls, and protective hairstyles were the least-requested hair service in 2016, making up 15%, 255%, and 28% of services provided, respectively. BEAUTY, PORTRAITS, Site by : Manon Louart / Fanny Kara Mohamed / EVB Studio, Few saw it coming and some beauty industry giants are still reeling from their market share loss: the boom of the natural hair movement has disrupted what was once a well-oiled machine in hair relaxing. Even if most women today have embraced their natural hair, the natural hair care sector value does not equate hair relaxers market value. The North American construction industry slows down to 1.2% and Western Europe to just 2.2% in 2019. Low-income black consumers also make up 39.1% of hair and beauty spending, which is higher than middle- and high-income spending in this category. Available to download is a free sample file of the United States . 37% will only dye their hair at home. The market is expected to grow annually by 0.90% (CAGR 2023-2027). I think that the brands that dont make this jump, will miss a window of opportunity and run the risk of becoming irrelevant in 10 years or will simply be relegated as regional players outside of Europe. The US hair care sector is worth more than $83B, making it the largest hair care market in the world. But new cosmetics brands like Melayci or So Aesthetics are produced in Italy now or in Africa like R&R Luxury. Twenty years ago, when there were only a couple of hair relaxing brands in the world, it was easier to generate billions of dollars per year. Please note the 2019 procedure statistics projections have been updated as of April 27, 2021, to reflect a more comprehensive set of board-certified physicians performing these procedures. Sign up to the newsletter and get exclusive hair care tips and tricks. All the hair comes in a natural black shade that can be bleached and dyed . For example, Unilever recently acquired Sundial Brands, a portfolio of personal care companies targeted at the black hair and beauty market. (ReportLinker, 2020) The sharp upturn in growth in South and South-East Asia in 2018 will slow down this year. From 2013 to 2016, black spending on hair perms and relaxers declined by 30.8%, and hair relaxers became the smallest segment of the black hair care market in 2020. In the space of 20 years, the black hair care market has undergone a profound transformation. Black women spend $1.1B annually on wigs, weaves, and extensions. The haircare and beauty industry is dynamic and continues to grow at a rapid pace. They invest a lot in hair care but dont necessarily know how to get the best value for their money. In 2019 and 2020, SheaMoisture led sales in the hair relaxer segment of the black hair care market. The US online flower shop industry grew by 8.5% between 2015-2020. After years of strong growth, the UKs Covid-19 pandemic naturally hit the hair and beauty industry hard. Having a familiarity with Afro-textured hair would be an improvement.. Thailand earns $81 million a year from exotic orchid export. The global hair wigs and extensions market is expected to surpass USD 19.12 billion by 2028, growing at a CAGR of 16.06% from 2022-2028. In 2020/21, roughly 6,600 people began an apprenticeship. Each year black women spend billions of dollars on beauty and personal care products. The weave industry will see a CAGR of nearly 15% from 2021 to 2026, growing from $6.6B to $13.3B. This DIY self-care movement that took hold across the U.S. in the beauty and personal care industry resulted in an impressive 16% dollar growth across all channels in 2020. . 63% of people working in the hair and beauty sector are self-employed.