Well, we have over $100 million a year in broadcast radio marketing. This has made podcasting different. You have an ad load that is light. The standard Facebook line is, Okay, youre going to find your customer. Ron speaks to Senator Kamala Harris and considers running for president. On this distribution I make this. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Hes like, I want to get as much audience as possible. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. Everything, I promise you, is simpler than you think. A podcast from The Verge about big ideas and other problems. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Associate Producers: Anna Hossnieh and Sophie Lichterman. Or, the negative reason, theyre covering up bad work. He was like, I believe in this medium. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. I have not mastered this, by the way. That feels obvious to me. Will Ferrell was like, Please, please stop running so many ads.. Just before we started, I was looking at your website. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Everything will get better, faster, and easier if you parallel-path projects. This year, were all talking about YouTube and video podcasts. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Find ratings and reviews for the newest movie and TV shows. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Are we mature enough as an industry for every medium-sized network or larger to have one? I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Thats important, because I think they want to do the right thing by the medium. I look at the companies that have the targeting capabilities. Whats the structure below you to make all this work? In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. I just need answers.. On iHeart Media. Have you had conversations with Spotify about making stuff exclusive? Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. It was a smart move on their part to buy a company like HowStuffWorks.com. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. You brought up your numbers, so I have to ask you about them. Broadcast radio is a highly formatted media type. If you can never get enough true crime Congratulations, youve found your people. How do you do it? The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! And that will lead to conversion for something else for you? It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. Promote. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. I dont know. We also co-own a company with Will Ferrell. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. It didnt go well for him either. You dont? This is the only room where you can say that and people perk up. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. We may not have liked it, but there usually was a problem getting fixed. Do you think that youre moving the high-margin dollars into the longer tail? We love talking about movies, tv shows, and everyth. I want you all to download the iHeartRadio app. Thats our conference for the podcast industry. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. How do you think about audience acquisition then? IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. I wonder how much Im spending on audio marketing? That number is usually nine or 10 percent of their overall investment. Oddly, no. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? What that meant for us was that we were not the main course anymore, as it were. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. That is technically a long tail show. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. This is the org chart question now. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. We are an obsessively, widely distributed content company. Or this will be a business in and of itself, and thats fine too. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? It hasnt yet hit this moment of reverse-engineering from the platforms its on. I only say this to you because thats how we do that sale. I will test anything. I can talk about the things I cant talk about on the radio. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. See omnystudio.com/listener for privacy information. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. The last thing Id say is more of a human thing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Our job was really simple. Ill give you an example of a show. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Fair enough. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. We have experimented with Jun Group across the years. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its not the kind of game that is usual in this industry. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. So if you could just bring back the old format that would be great. I struggle to see something broken with this. The oldest one, Pierce, is 17. In podcasting, it is fundamentally different. No, not really. Were a very good partner with creators. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. We tell stories through human conversation, more than anything else. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Our partners at Work x Work. You own the radio stations and you program them. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . The second reason is parallel pathing. Nothings perfect, but its pretty close to perfect. Number two was this massive marketing machine. Well do standard, straight-up, quick-turn, host-read ads. Theyll do it for usually one of two reasons. But Ill talk you through why. I do. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Yes, of course we are. Thats what it sounds like. I think its really cool. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. One San Diego legend joins another for the definitive interview with the San Diego Chicken. I love you very much. I think most podcasters are bad at marketing. YouTube is a good example of this. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. We started a company with Will Ferrell called Big Money Players. I feel like I already know how it went. Those companies are also struggling. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. The things youre describing dont always happen, right? The core fundamental, pretty consistent business model of podcasting is a rev share model. One hundred and twenty million a month? In the podcast, she . Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. ChatGPT will eat us all. A third of all the media we consume is just audio. Ron listens to an Opera Singer, to see what all the hype'sabout. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. WARNING: This episode was haunted by a ghost. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. Again, streaming was a really obvious example of this for TV streaming companies. We were actually working and trying to make change together genuinely. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. To be clear though, theres a whole lot of fluidity between these segments. Theyre mine. Facebooks interest has grown and waned and grown a bit on podcasts. Were like, Hey, you should buy podcasting. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Thats actually a podcast we make together thats actually awesome. But yes, weve seen that convert. What is the audio drama today? I want to start at the beginning. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Is it just Bob Pittman being like, Chaos reigns. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Thanks to Ariel who did an amazing job. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. The NFL is very similar. It was a packed house and a great time. All I see is this constructiveness across these two segments. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . I just dont see it fixing anything thats broken. Yeah. Then, up and coming Tim Heidecker joins him. Its not like a low-engagement medium. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Do you even talk to them, or are you just like, Screw it, take my RSS feed? See omnystudio.com/listener for privacy information. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Its three guys who are hilarious and fantastic. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. You have a mass-reach medium. Theres this adage for anybody that has worked in video. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Copyright 2023 Apple Inc. All rights reserved. Glass-walled conference rooms where they just come up with funnier promo codes? Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. Does that worry you? I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. 2023 Big Money Players and iHeartPodcasts. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. We do all kinds of advertising models with Malcolm and his team. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. We are interested in video. The third thing they let us do was have a sales team. Every single question is about org charts. Are you feeling the pinch of the ad downturn? Its finally arrived. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? If any of you are buying bus ads, please let me know, because Im dying to know how it works. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Its a great question, because Ive been on both sides of that. And everything in between. Why is that? Its not that theyre bad people.