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It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. and so true, so true.. Thanks Madge, you nailed it. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. All of this is was clearly agenda driven coverage. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Thank you Cranky Creative for your courage. At the end of the day the only ones who really care are probably actors who no longer get called for commercials. https://www.nbcdfw.com/news/local/diversity-in-commercials/76279/, Thanks, Robert. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Not one person alive in this country today has ever been a slave, or has ever owned a slave. I will never vote dem again. https://en.wikipedia.org/wiki/Girl I am a CAT. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. I probably wont find it because, as you say, there are many forces at work here. Thats another funny trope. Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. Where are the 60% white people? I do believe that their day will come sooner than they think. They want us at each others throatsas they work towards their planned paradise on earthwith most of us cattle (their word, not mine) eliminated. Like with so many things in life the pendulem has over swung in an effort to correct an issue. People are starting to hate them. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? I couldnt have agreed with you any better!!! Get pregnant, get free insurance, get food stamps and sell them 0.50 on the dollar. Ive been retired for a year now and watch more TV than I have in a while and I thought the same thing. You certainly can include other customer demographics in your ads to grow marketshare in those groups, but again that is with a solid marketing purpose. Im thankful my husband is sometimes rough and insensitive at times about whats going on in the world. Consider that Luke Skywalker was 57. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. I see nothing but brown skin and brown hair from blacks to Asians, to Hispanics. Meanwhile, teachers and politicians allow drag shows in elementary schools. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. You are simply noticing the obvious mile-wide chasm between the real world you live in and the forced-diversity agenda that seemingly all brands and advertisers are foisting upon us daily. By doing so you are only infuriating the general public. I am a former busboy for the same company where I am the CMO. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Take All Black Network for instance. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. I would love to organize SHWM (Single Heterosexual White Males) because we are apparently unrepresented and as such are solely responsible for the oppression of all non-SHWM people! Ive always thought that rule number 1 in marketing is to know your audience. My blood pressure increases every time I (try to) shop online (Target, Marks & Spencer, etc.). People have plenty of reasons to keep quiet. Thank you! It is the same with Russia, because they have no control there. I call it Clown World and were all living in it. No, America is not racist. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. The list goes on and on, Maria this, Carlos that. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. (Snake oil, anyone?). Believe me the subliminal message especially to young people is clear. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. Sorry to hear it. Poll People On What Diversity Means To Them, Whatever happened to asking people? Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. Every single night, there is a shooting/homicide. (Law & Order: SVU particularly.). We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. Its ridiculous. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. I suggested it as further reading for all. As others have posted, advertising is but a cog in the machinery. How can a company make any money by only advertising to %15 of the population. Well, I was so upset that I decided to fight fire with fire. If you forced an alien to consume a years worth of American media, he would come to the conclusion that the country is about 40% black or mulatto, 25% Jewish, 25% gentile white, and 10% other (hispanic, asian, native american). Isnt it just a little bit racist of advertisers to tell us that blacks and other people of color must walk, talk, dress and behave like white people, and partake in activities favored by whites, in order to be successful? I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. option. Their leagues are 75% black wheres the diversity on their sports.Really now. I cry for the state of America these days because as previously posted, I date back to much better days. I doubt most have a problem with people of different backgrounds being represented. Once in college and law school there were special tutorial programs for every race but white. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. (Ok, so sue me or yell at me, Im too old to care.). I dont think youre racist per se. Certainly, hockey is expensive. What about The China loving NBA or the NFL? At some point there will be a backlash for these companies who try to portray average Americans in a very disingenuous way. the clothes fairy one is just annoying. . Shame on you, advertising professionals. We see you. This organic, truthful approach will seem more genuine. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. But its the talking-about-it part thats hard. This all went off the rails after the killing of George Floyd. Either way, marketing was just generic white dude stuff. Right after I said this the girls mom loudly said black lives matter, I kid you not. Strong, smart and other traits are totally INDIVIDUAL traits. What Works For Diversity And What Doesn't? Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. I saw plenty on my Xbox dashboard whether I wanted to or not. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Im glad you posted this. The only way out I see is to try and make these companies (including your catalog company) pay a price for their actions. Politically correct is out of control!! And none have ever been placed on such a high pedestal as Serena Williams. Black Rock? But do you hear about it, unless the white person is a mass shooter? Advertising is just the tip of this rather large iceberg. . They were landed, like me. It explains the Who, How, and Why of all these social issues. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Also, they rarely riot and burn down cities. They are members of congress, secretaries of state, vice president of the US and even a black President of the US. Or provide up to five specific focuses on diversity and do a Twitter poll or a poll via social asking peoplereal peoplewhat matters to them. One would think the population in America is majority black, with a handful of white women, and very few white men. Yes it is the Democrats doing this because all white people are racist. Not true. It truly boggles the mind. are being promoted by females. And if they get some more white women to date black men along the way, all the better. . I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. Its all so twisted, isnt it? It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! What exactly do you mean? Most blacks and whites dont think its okay. And that the belief in a God or divine spark within is a total lie. Patrick Ward, High Speed Experts. . Not racist, just human nature. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Recent LL Bean catalogues are great examples of everything you mention. One of the best ways to portray diversity in your marketing is to use real customers and . Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. I find the media, the big corps, anti-social media, etc., quite nauseating. I hate to say, but I think it truly fuels the fire for even more racism. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Who is committing the crime currently?.. A breath of fresh air. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. Or let me correct myselfthe race of the victim is mentioned, but not the perpetrator in those cases. Yes, sir. Again, youre not racist just observant. They parade black people around to try and prove that most blacks can be upstanding. But leave me out of it. Hardly. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. Down with the old, white patriarchy! or something. I cant believe I found this article having recognized the basis of your article for years. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. They refuse to think critically for themselves; they just believe what theyre told. No, they arent. Its the only way to get them to change, and it does work. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. Movies and tv followed the same trend. And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. Totally agree. Multiracial images. In fact, 67% agree that it is important that the companies they buy from celebrate diversity of all kinds. Actually, Jordy, I dont think Robert is being sarcastic. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. We finally got respect form America years ago, we got gay marriage legalized and now these crazy people want to groom children in the schools??? Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Charlton Heston got famous for playing non-Christian Biblical characters. Anti racism is still racism. Always try to be sensitive and try to feel how others may feel. You may have missed my point. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? But I hesitated because I wasnt 100% sure of Robs politics/social outlook. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. While 10% of all new marriages are interracial, only 1% are black/white marriages. Even more telling, the. And can you imagine if there were commercials promoting white only banks?? For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. Are black people the only ones who blow their nose, take cough medicine, buy insurance? Use the right people for the message you convey. To be honest, I feel more badly for any black people watching this crap. You should have a problem. Inclusive and diverse campaigns start from within. We need to stop allowing ourselves to be manipulated by the narrative put forth by the jackals who would divide us, and realize that the vast majority of our fellow Americans are in fact good people who are very accepting of different races and cultures. I was offered one audition to play the stupid, out of shape, sweating know-nothing white male being berated by his wife while trying to buy a mattress. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Always use the Golden Rule. Do not hurt others in any way. I am disgusted by all of this. After being pressured to leave Germany in the early 1930s, they came here. Thats right we cant. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. Americans vote with their wallet. The textbook definition isnt quite right to me. I just watched a commercial for Lowes that refers to Christmas as Winterfest gifts. I totally agree and you would think that white people are completely ignorant of what is going on. Especially for the scumbags that are part of The Frankford School. The remote is the best thing invented and silence is golden. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Thank you! Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. You get the drift. Theyd hire a token white guy and a token Hispanic, no Asians. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. I always enjoy your comments, Criswell, and this may be your best yet. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. Great post, Kallock! Good for you for boycotting some of these advertisers. its almost exclusively black man and white or Asian woman. When relationship of ANY type is broken, it requires both parties to take some level of personal responsibility to make amends that genuinely last. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. Corporations ran the world and kept people controlled with mindless TV as one mechanism. Send him your thoughts. I totally agree with you. Astute readers have shared their well-considered opinions all over this page. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. You make some good points, Don. Its all so insincere. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. Is it just me, or is the world falling apart? While I agree with the blogger on many of his points (especially the way ads portray whites as dumb and in need of people of color to survive in America), I read an article that stated Hollywood and Networks (most notably, CBS) are required to hire 50% of the minority applicants in order to push their social agenda. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. I also notice that when there are white people in commercials with blacks very often the black people look good, trim, sharp, intelligent and the whites look scraggly, dorky, fat, dumpy. I could go on. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. Even if they use a purple clown. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. Yes, I agree with the earlier poster in commending you on your courage. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. I am a pasty white Irish girl with blonde hair and blue eyes and I rarely see a woman who looks like me in any ad today and thats not because theyre all black, its because theyre all just not white. White girls too. There are no white males other than stupid guys! As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. The squeaky wheel always gets the grease. I dont see how it couldnt have. Hollywood is not making art at all anymoreits all social engineering propaganda. I for one am going back to reading or streaming movies with no commercials.