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Is the conduit for information to internal and external stakeholders. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. You can find the complete list of courses in the Spanish language course list. What is the community sentiment toward your organization or the issue? 16825 S. Seton Ave., Emmitsburg, MD 21727 Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. 19. Evaluation is crucial for judging the effectiveness of a public awareness campaign. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. When will you implement your campaign? Develop relationships with other organizations PIOs B. The test questions are scrambled to protect the integrity of the exam. You can find the complete list of courses in the Spanish language course list. Another way to express your key message B. With passive voice, the subject is thereceiverof the action. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. C. request additional assistance through the National Public Information Support Network. 3. Your organization may have other format preferences, such as single-spaced and one-page only. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . Identify how messages should be conveyed. PIOs need to have a complete understanding of the community's demographics in order to: A. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Technology has a great impact on your ability to manage the message. A tornado strikes in the Midwest. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Contact commercial vendors to identify contacts and the process for news releases. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). The process for ensuring that a public information message was accurately conveyed is typically called: A. Walter Monsour: So, the message was managed extremely well. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Responsibilities of the Components of the ICS Organization. You cantand dont expect them to stay there all of the time. Admissions Fax: (301) 447-1658, Independent Study Program Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . You have many resources available to ensure that the information reported about an event and your organization is true and accurate. The widespread use of social media means you and your organization need to include social media in your communication strategy. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Describe the role and function of the PIO. (For example: The suspicious package was the size of a laptop computer. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. They tell the public about services and programs that can affect their lives, like information about staying healthy, fire safety, and changes in community college tuition. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. Holding the session indoors, if possible. Serves in an ICS role 2. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. They have access to the officials. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Social marketing is the use of commercial marketing principles to: A. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Coordinate information being distributed to ensure consistency with other agencies messages. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. It is important to prepare each person to ensure your message is consistent. Identify the purpose of what you are writing and start with the main message. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Show emotion as appropriate, but dont use big gestures. Having clear goals is the foundation for your campaign. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. This fundamental principle is the basis for public information in emergency management in this country. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. D. is only useful on television infomercials. The training courses listed below include those delivered at the state, local, tribal, and territorial level as well as higher-level training managed by EMIs subject matter expert training teams. Always connect with the Incident Commander before making any statement to the media. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. It will keep you focused and is the foundation for evaluating your campaigns success. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. And thats not all. A goal that makes you stretch is good. Grab the attention of your readers so that they will continue reading. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Promote government programs and activities B. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Treat all media fairlydo not play favorites with reporters. This is a release that you post online. 494 0 obj <> endobj What problems are you having in your community? At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. This awareness-level training is suitable for new PIOs. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Its community preparedness. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Describe the role of the Public Information Officer (PIO) in an emergency. One that is completely out of reach is de-motivating. Responds to the media while respecting restrictions on the release of sensitive information. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Please review the IS FAQ's for more information. The PIOs primary responsibility to organizational leadership as an advisor is to: A. AZ Department of Health Services Directors Blog. Blogs are a good tool to use to communicate with your audience. They can be used for personal networking, professional networking, and sharing public information. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Now that you have some tips for better writing, lets look at how to write a news release. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. Access to you and the newsmakers or persons in charge. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us