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Blog postings are outsourced to cycling journalist Aaron Gulley. Savvy consumers may baulk at the Walmart connections not just because of the value connotations but also the corporates reputation for poor labour relations but nor is Viathon a bike brand for the decal-focussed. needham bank mutual conversion. We were not paid, nor bribed for this review. bikes What is this, a bicycle for ants?? I followed with an opinion column about Viathon's unique formation, business model and value proposition. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. And its not as though it was even that expensive to create, at least not in Walmart terms. bicycles Who does this serve?! Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Marketing has been slow-burn so far, rolling out a website and social media, getting journalists on the bikes at Sea Otter, and paying for GCNs Simon Richardson to ride the G1 from Outerbike in an advertorial video posted on 12th July and which has already had 34,000 views. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). Press J to jump to the feed. However, 29 wheels will make your bike react slower to obstacles you may encounter. Your email address will not be published. Browse. 207 I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. I dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart, right or wrong as that is. Doesn't seem like anyone is really sold on Viathon though. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. (if they care about value, they'll go YT or Canyon, etc.). Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. what happened to viathon bikeshtml5 interactive animation. Movelo Electric Bicycle for Adults 27.5In 350W Mountain Bike with 360Wh Removable Li-Ion Battery-Blue 27.5" Exclusively angular frame Not available 26" 350W Electric Bike for Adults Mountain eBike w 48V Battery Dual Lights Black Not available 26" Hyper Easy Rider Multi-Speed Bike 26" Hyper Easy Rider Men's Cruiser (29) Not available online The bikes look pretty good on paper, and the price points are very slim for what you get. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. viAtHOntM is a systemic product. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. The Bike Forum. Press J to jump to the feed. And the bikes look good! So take the roads less traveled, or the ones that don't even show up on the . We have incredible traffic on our site. Will people buy them? 3G for Ultegra, double the 105 model. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. Not that Viathon is going mass-market anytime soon. Go to the shop Go to the shop. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. You can buy the same frames on aliexpress for under $300, or if you're more risk-adverse you can buy them through this guy: Perhaps we'll see a revolution that surfing seems to be having. Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Explore, search and compare thousands of the world's best mountain bikes here on Mountain Bike Database. It's well documented in various media outlets. The impetus for the brand was therefore personal, not corporate. Gwin was smoking everyone on a very close to stock YT tues high end build. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. bike We don't need a review. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. But Ive never seen the numbers. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. And then you have a full Dura disc model for 5G. Surprised it hasn't happened already or will it appear on tomorrow's front page! If we stopped inventing new shit the whole circus might just collapse in on itself overnight. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. I'm seeing an unbranded power meter, but no mention of it. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. With the backing of Walmart, we can scale very quickly.. Love lower price bikes and bringing the MTB sport to more people.. And every single article, including this one, focuses on the Walmart ownership. Create an account to follow your favorite communities and start taking part in conversations. I might consider buying it for the components. Sold exclusively through Wiggle and Chain Reaction Cycles. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. I have noted that we are not the only ones saying this, for what it is worth. Viathonbicycles.com has more info. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Some of that is a function of the homogeneity of the modern bike-enthusiast business. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Pleased to see this. Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. No mention of any real pertinent specs that you'd expect when buying a bike. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. It doesnt need to get younger customers. Meanwhile, the Waltons have put Millions? Walmart isnt currently targeting the kind of customer who wants the latest carbon layup or the greatest new geometry, nor is it targeting customers who self-identify as cyclists. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. Viathon is a start-up carbon bike brand with a difference. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? tony dokoupil ex wife the bachelorette. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. 12-speed, electronic shifting, handlebar diameter changes, four piston brakes, blah blah don't need. Walmart already has impeccable high-end bicycle connections. 5G for Dura. The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Good question, Dan, and one we'll come back to in just a minute. Compare that to a top end World Cup dh bike at around 10-15k. Crickets. Bike is not returnable if damaged or not fit for continued use (Please see Warranty and Crash Replacement policy) ", i wouldnt buy the mountain bike but their gravel offering is interesting for sure at 3k. Bikes. At least i know enough to tip my waitress. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. No mention of gearing. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Bike MSRP vs. what people actually pay is a whole nother conversation. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 . How is the Walmart frame wroth 4x an ebay frame? Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design. In road bikes, the R.1 comes as a frameset ($2,000), as well as in three complete bike options, all with Shimano groupsets - 105 ($2,300), Ultegra ($3,575) and Dura-Ace ($5,850), each equipped with disc brakes. Who makes Viathon frames? Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. Discussion of everything bicycle related. By signing up for email newsletters, you agree to GearJunkie's, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window). Viathon riders, like every other bike customer, will need service. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Stock yz250 is a joke compared to what actual supercross athletes ride. milford regional lab franklin, ma. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options.