%���� <> I am very thankful to my business studies teacher Ms. Deepa Saryal who helped in analyzing the application of Marketing Management. Not only within the national boundary, the scope of marketing has been spreading outside the national boundary. xref Ferrero Rocher is an Italian food and beverage company founded in 1946, By Michele Ferrero. Increase depth of consumption, targeting regular chocolate consumers through generating impulse and a dominant presence at the point of sale. So, I would like to thank our Business studies teacher for giving this project to me. download 1 file . So this is my Business studies project for the year 2017-18 on both marketing management and principles of management. Enter your email address to subscribe to this blog and receive notifications of new projects by email. � H � �u�E��d��* 6@@�� D2�BT�5τe[Ζ�e[Ζ�e[Ζ� ��`! called channels of Distribution Channel of Distribution are a set of firm and individual that takes the little or assist in transferring little too particular good or service as it moves producer to customer. It gives a melting taste of dark chocolate and milk in the mouth of the consumer. I did paste the picture but its not here is these photos as I pasted on left side in file. Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. 2) It is the starting point of planning. \��p͆k.�W^���Ս{�m�v|�? “Nestle” is a Swiss-German word which means “Little Nest” which is its Trademark. 55 0 obj ?ڍ�!����+�4���jԀ@����Ң �M�"/�A��A�s�a�>�����h�P�6��QE�3�uh[�8��B�� ��D(O&8Oޙ>�,(�~+��Gc_�M��'H���}�r���%�A� =�7�ϐ�Z����M�@c�Q�k\��h���(Z w=�-�t�l�O�%��0�mh�x �&E���Q �E7�6�݄��F\̈�`z|�ah}}I��uF��)�݃� l��Ρ`.Ï�Cp���½k�Ck�F��{O���8.���B,�-�C��o'��Dgpn§���~.��Jg�M�?��(5� 0000000765 00000 n I would like to express my sincere thanks to all my friends who have helped me for the completion of this project work. Hello there! The selected product is Fruit Juice named DELISH. Scanned by CamScanner 2. Bird and Animals Damage the Crops, Significantly Higher in Fields that are Closer to Forest Areas, Insect and Disease Damage to Crops is Significantly Higher in Monoculture than in Polyculture, Fish Species Diversity is Significantly Lower in Reservoirs Than in Rivers, Natural Habitats have Significantly more Irregular Shapes than Man-Made Habitats, Females Rank Scarcity of Drinking Water as a More Serious Environmental Concern than Males Do, Marketing Management on Noodles – Class 12, Project on Stock Exchange Financial Management Class 12 CBSE, Entrepreneurship Development Project EDP Business Plan, Economics Project Class 12 CBSE – Make in India. Not only within the national boundary, the scope of marketing has been spreading outside the national boundary. For large scale distribution, the service of wholesaler, retailer & consumer & other market intermediaries required. It is premium chocolate and caters to the rich and affluent reaction of the society. Marketing Management involves the following activities. Introduction Of Marketing 2. <>stream Style, shape, design, color quality, and physical features of a product. Milk chocolate acts as a to the brain. It is easy to buy. This elevation in mood is temporary, though, and when this effect wears off, they again revert to their previous state of mind. ... Project on biscuits,business studies project work, 12 class business project ... Ravi Singh. endobj Physical distribution of products is possible through the channel of distribution, which is many and varied is character. >> Ferrero India was the 3rd biggest chocolate Brand in 2014. Publication date 2017-04-01 Topics ... PDF download. endobj It is famous for its unique taste, defined by its Main ingredients. 58 0 obj Required fields are marked *. endobj It began trading as The Nestle Anglo-Swiss Conduced Milk company. Headquartered in Mclean, the company is entirely owned by the Mars family. We can also store it for months. Special state issued occupational / professional license. 0000037273 00000 n It is the first element in the marketing mix. Scanned by CamScanner 7 Marketing management pdf class 12. Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with the US $30 billion in annual sales in 2008, and is ranked as the 5th largest privately held company in the United States Forbes. 52 0 obj ... Business Studies Class 12th Marketing management Project- Fruit Juice 1. We can easily purchase chocolate from our nearly shopping stores. India is primarily a mono – pack market, while the market worldwide is a multi-pack market. Parking plays an important role in determining customers’ attractive to the product. Pricing has an important bearing on the competitive position of the product. P)���i���.�݊zѽ�/��>t��z��}@X�5�O_\w'����a�2~ �������"夊L �Rr'\�3�]�)��,d����2ǘ�YIJl�+�k2��{Z���J��*�׳��������7�Z��s��V�n( �U�Ix %%EOF Sometimes by looking at the packaging, the customer tries to access the product quality. The variables or elements of the marketing mix have been classified into four categories, popularly known as four P’ s of marketing viz., Product, Price, Place, and Promotion. Class 12 Marketing All Units 2017 CBSE ( 783 ) NOTES / TEXTBOOK by Lovell Menezes. The data used in the project has been download by me from the website of the company, and therefore, I take it to be authentic and reliable. Importance Of Marketing 4. It is a common perception that chocolate is a mood elevator. It is made in the form of a liquid, paste, or a block or used as a flavoring in other food cocoa has been cultivated by many cultures for at least three millennia in Mesoamerica. Neat and legible Handwriting Nestle’s relationship with India started in 1912. Nawaf Gantare February 8, 2020 CBSE 12th Commerce, Business Studies Leave a comment. The variables or elements of marketing mix have been . Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. One chocolate brand in India with lots of varieties like, Excellent advertising, reach and accessibility. Distribution marketing channels are available for distribution. Discount and other concessions offered for capturing the market. Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. startxref Scanned by CamScanner 8. It has been traded internationally for centuries, mostly from the underdeveloped to the developed world. 792 Following are the essential guidelines for preparation and submission of Business studies Project for Class 12. 0000067526 00000 n <>stream Marketing management means management of all the activities related to marketing, or in other words, we can say it refers to planning, organizing, directing, and controlling the activities of which result in the exchange of goods and services. Project ONE: ELEMENTS OF BUSINESS ENVIRONMENT 1. The co-operative was initially referred to as ‘Anand milk federation union limited. 0000001028 00000 n TORRENT download. Nawaf, An Twentieth-something savvy Web Designer / Social Media Manager / SEO Strategist based In India. These elements are combines to create an offer. endobj ꂸA��(X&�� VЪ��V|�Z���E�UZj��Jf��� [߾����~_.�9�=��gι�! General Guidelines For Making Business Project Class 12 . Class 12 Project for Business Studies . Theobromine, found in chocolate, was found to treat coughs better than codeine. Today they are the unbeatable leader in the Indian chocolate market with some of the famous brands like Cadbury Dairy Milk, 5 Star, perk, celebrations, gems, halls, and eclairs. �Aj��)A��{"�9W�ud��B��p�w*����B��t,]���0�"���x�� K2�/"�8Y��mч+^@��5�X�5�GH��}�V�Y?�=��V�/l��O�F���Um�;��e�!���}s۪ř~]��Ѿz�H}���Z�Q��O5P�v]-w/B�4䂔����OSSӗ�țZ�b�p�s# ! She has taken properly in completing her project. 53 0 obj So, that less time is taken to store the product to the consumer & easily available also. Mars operates in six business segments in the US. Marketing has become the subject of serious concern and discussion these days. Product is an article which a manufacturing desire to sell in the open market. of a product to the target customer and pursued them to buy it. These days, marketing has been used not only as a business strategy but also as a business tactics College for his/her guidance. Scanned by CamScanner 6. ����q����u�k���[� ������w����|�~O�G��s���ZȅF������W���D #�f_�6r��nhFτ�w �P�w�-�� o1߀g�x'ލ��}�>��t�?3 �M�#���ҕ0�9�^4- Still, now, through the project, I can know about the different types of chocolate companies and their features. In this process, Amul became the largest food brand in India and has ventured into the market overseas. 0000001746 00000 n Introduction Of Coca Cola 5. Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product. <> Be a significant player in the gifting segment through occasion linked gift packs. Its a Business Studies Class XII Project based on CBSE guidelines. Then it will be sent by vans to Departmental stores.

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