We teamed up with the experts at MailChimp to create a series of easy-to-use email templates that can help. You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing list, for example.) © 2020 Eventbrite. Are you planning a nonprofit event to raise money for charity? Great for encouraging action at the end of the wire, email subject lines with a sense of urgency get opened. How do you get people to open your email? Crafting the perfect event email subject line takes time, but not everyone has hours of time to dedicate to a subject line. Another tactic to take is personalization — using a recipient’s name or city can increase open rates by 20%. Yet, your follow-up email is one of the most important you’ll ever send. Try this list of subject line tips and ideas. We recommend A/B testing this particular aspect of your email subject lines to see how your audience responds. What’s the secret formula for getting one step closer to conversions? Looking for more tips on standing out in noisy inboxes? It’s a great opportunity to get your subscribers interested in your event. The best way to write email subject lines for higher opens (instead of being marked as spam) is by leveraging natural human tendencies and psychological principles. You’re awesome for attending [Event Name]. Join us at [Event Name]! Sometimes people wait until the last minute to sign up for an event — sometimes they just forget that they signed up in the first place. Or are you targeting a specific crowd for a nonprofit gala? Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. First, who’s your audience? Not all subject lines are made the same—use one of our formulas to craft the perfect line for your situation. Lost your subject line mojo? To help with this, we’re giving you some common email subject line formulas, plus real examples of event email subject lines that work. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. A younger demographic may appreciate emoji in the subject line, whereas an older demographic may find it unappealing. Use these event email subject lines for inspiration. Try a subject line like, “Don’t be the last to get tickets.” Short and succinct. Segmentation — when you divide your email list into relevant target groups (demographics or geography, for example). Highlight discounted prices or unique perks for returning … Join us at [Event Name]! [Year] lineup at [Event Name], featuring [Performer Name]! A few important takeaways regarding event email subject lines: All it takes is just a little bit of diligence, patience, and testing. You can manage your cookie preferences at any time. You can also send event emails with informational subject lines prior to your tickets going on sale. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. Read on to discover the importance of event email subject lines, some simple subject line formulas, and 31 real examples of the best event subject lines to help you create powerful subject lines that’ll inspire anyone to join your event. If they don’t click your CTA, how can you convert them? There are several uses of “save the date,” which is a popular phrase in the event industry. Email invitation subject line examples: Don’t miss out: [Event Name] Largest [Event Type] in [Geographic Location]: [Event Name] Hi [Name], free [Date]? So whether it’s amazing music, networking and industry trends, or a food experience unlike any other, make it irresistible for recipients with a great hook. Your returning attendees want to feel special and appreciated, especially the longer they’ve been going to your event. Looking for an email tool that can help you track your opens? Quiz: Are You Charging the Right Price for Your Event? Infographic: Americans Would Rather Be Known for Their Experiences Than Possessions, The 10 Best Ways to Promote Your Event Online, Largest [Event Type] in [Geographic Location]: [Event Name]. The share reminder email subject: Bring a friend to [Event Name] This subject line includes the name of your event to signal to readers that it isn’t spam and encourage recognition, it also includes a clear action that’s easy for busy people to understand in an instant. Subject Line: 🎉 Just announced… Aaron Draplin at MU 2017! We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Everyone’s list is different, and that means everyone’s audience is different. As the sense of urgency emails, use promotional offers sparingly. Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Subject lines to welcome returning attendees. Your Instagram feed will be full of this in [Month], Grab your VIP tickets to watch [Performer Name]. Ronnie Higgins works at Eventbrite, helping event creators level-up their game and connect with one another. Here we are discussing some ideas of email subject lines for invitations. You may only have about 40 characters to encourage readers to open your emails, so use that space (and negative space) wisely. The subject line of the email which is the first step to attract the invitee to the webinar A title for the webinar, including the date and time Introduction to you, your company, or the professional speaker Knowledge about the problem The two most important components of your email content are your subject line and your CTA. Think about offering early-access to tickets to your event and pair it with an email subject line that starts with “Act fast.” You can also try calling out things like “early access” or “limited-time access.”. Subscribe for weekly emails with curated articles, guides, and videos to enhance your marketing tactics. You do need to send emails with details about the event, but those should ultimately be invitation emails (invitation to sign up for a mailing … Why? Take this survey and help us improve [Event Name]. Try combining an emotional appeal with a sense of urgency or promotional offer to see what kind of response you get. See you in May! Create a beautiful event listing and easily drive attendance with built-in tools. If you’re hosting an event with a lineup, you may find that using an email showcasing your headliners or expert speakers is the way to go. There’s nothing more exciting than announcing your hard-won speaker or performer lineup to attendees. 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