Service is highly perishable and time element has great significance in service marketing. Inseparability 5. Let us take a look at some of the characteristics of a service. inadequate understanding about the nature of services. Personal service cannot be separated from the individual and some personalised services are created and consumed simultaneously. The changes in demand can be seasonal or by weeks, days or even hours. • Plagiarism Prevention 4. A service can be experienced by the buyer or the receiver. Most of the services have peak demand in peak hours, normal demand and low demand on off-period time. Employees directly interacting with customers are to be very special and important. For example hair cut is not possible without the presence of an individual. Service cannot stored. As our knowledge of the characteristics of services grows, so does our ability to deal with them from both an economic and marketing perspective. Service quality is not statistically measurable: It is defined in form of reliability, responsiveness, … Fluctuating Demand 3. Prohibited Content 3. Content Guidelines 2. Perishability – Characteristics of Services. Another way to prevent getting this page in the future is to use Privacy Pass. Learning objectives . Intangibility: A service is not a physical product that you can touch or see. Pricing of Services 7. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. To present the nature and distinctive characteristics of services . Your IP: 138.201.248.164 • Unlike product, service cannot be touched or sensed, tested or felt before they are availed. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. Perishability 2. Differentiating services from goods Goods Search goods Experienced goods Only after buying or Prior purchase/use after consumption Tangible Intangible 3. Content Filtrations 6. 1.2 Nature of services Customer’s presence, varying demands and which cannot be stocks For service, customers satisfaction and delight are very important. Heterogeneity 6. Some of the important characteristics of services are as follows: 1. You may need to download version 2.0 now from the Chrome Web Store. Pricing decision about services are influenced by perishability, fluctuation in demand and inseparability. Because of the labour-intensive nature of services, there is a great deal of difference in the quality of service provided by various providers, or even by the same providers at different times. People include internal marketing, external marketing and interactive marketing. Also, you can not judge the quality of the ser… A service is an abstract phenomenon. NATURE AND CHARACTERISTICS OF SERVICES . Service if not used in time is lost forever. Image Guidelines 5. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. A Doctor can charge much higher fee to a rich client and take much low from a poor patient. Disclaimer 9. Before publishing your articles on this site, please read the following pages: 1. 1. Cloudflare Ray ID: 5f8e3fe12a69c26d It is defined in form of reliability, responsiveness, empathy and assurance all of which are in control of employee’s direction interacting with customers. Nature, characteristics AndClassification of services 2. Quality of a service cannot be carefully standardised. Intangibility 4. Report a Violation, Service Marketing: Definition, Features and Problem Faced in Marketing Services, How Service Marketing Evolved? Service quality is not statistically measurable. (Explain with distinctive Characteristics), 7 Tools that Help Organizations to Understand their Process in Order to Improve Them. To differentiate goods from services 2. A doctor can only treat when his patient is present. Performance & security by Cloudflare, Please complete the security check to access. TOS 7. Privacy Policy 8. The definition of service is “any intangible product, which is essentially a transaction and is transferred from the buyer to the seller in exchange for some consideration (or no consideration). Service demand has high degree of fluctuations. Pricing of services is dependent on demand and competition where variable pricing may be used. The features of service by a provider cannot be uniform or standardised. Services have a number of unique characteristics that make them different from products. Nature, characteristics of services 1. Copyright 10. 1.
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